Click here to visit their Official Website.
So, Today I wanna start my second post in this blog by
defining what is “McDonald’s Corporation”.
According to wikipedia.org :
It is the world's largest chain of hamburger fast food restaurants, serving around 68
million customers daily in 119 countries. Headquartered
in the United States, the company began in 1940 as a barbecue restaurant
operated by Richard and Maurice McDonald; in 1948
they reorganized their business as a hamburger stand using production
line principles. Businessman Ray Kroc joined
the company as a franchise agent in 1955. He subsequently purchased the chain
from the McDonald brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated by either a franchisee,
an affiliate, or the corporation itself. The
corporation's revenues come from the rent, royalties and fees paid by the
franchisees, as well as sales in company-operated restaurants. McDonald's
revenues grew 27 percent over the three years ending in 2007 to $22.8 billion,
and 9 percent growth in operating income to $3.9 billion.
McDonald's primarily sells hamburgers, cheeseburgers, chicken, french
fries, breakfast items, soft drinks, milkshakes and desserts. In
response to changing consumer tastes, the company has expanded its menu to
include salads, wraps, smoothies and
fruit.
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